Real estate is changing. With new tools, client needs, and working methods, success now depends on how well professionals can adapt. Eric Udelhoven, a real estate and construction leader, believes improvement comes from clear, focused action. Based on his experience, he shares 5 practical steps to help agents, brokers, and developers improve how they work, connect with clients, and manage deals more effectively.

1. Use the Right Tools, Not All the Tools

Technology can help, but only if it makes work easier. He encourages real estate professionals to focus on tools that save time and reduce manual work. Instead of chasing every new app or software, choose platforms that help with lead tracking, scheduling, or digital document signing. When tech fits smoothly into daily tasks, it helps people work smarter, not harder.

Many agents get overwhelmed by trying to use too many platforms. Eric suggests starting with one or two tools that solve real problems, such as slow communication or paperwork delays. With the right systems in place, you can focus more on clients and less on admin work.

2. Respond Faster, Even if You Don’t Have All the Answers

Clients want quick updates and clear communication. Waiting too long to reply, even if you’re still gathering information, can cause doubt. Eric Udelhoven recommends responding quickly, even if it’s just to say you're looking into the details. A simple message can build trust and show that you’re on top of things.

Speed doesn’t mean rushing decisions. It means showing that you care and that their concerns are a priority. In a fast-moving market, the agent who replies first is often the one who earns the client’s trust.

3. Focus on Problems, Not Just Properties

Many professionals spend too much time talking about listings. He says the better approach is to ask deeper questions about what clients are trying to fix or achieve. Is it about finding a better school district? A shorter commute? Downsizing after retirement?

Understanding the real goal behind a purchase or sale makes it easier to find the right solution. It also builds stronger relationships. When people feel understood, they’re more likely to trust your advice and come back to you for future deals.

4. Make Your Process Easy to Follow

Clients often feel lost in the real estate process.  Too many steps and unclear timelines can cause stress. He suggests breaking everything into simple steps. Use plain language. Let clients know what to expect next.

Clear guidance helps people feel more confident, especially first-time buyers or sellers. Even experienced clients appreciate knowing where things stand. A smooth, simple process often leads to better reviews, more referrals, and repeat business.

5. Keep Learning from Each Deal

Every transaction is a chance to improve. He says professionals should regularly look back at what worked and what didn’t. Did a client get confused at one step? Was there a delay that could’ve been avoided? Were tools used effectively?

By reviewing your process, you can adjust and improve. Over time, this leads to stronger results, better time management, and more satisfied clients. It doesn’t take hours; just a few minutes after each deal can make a difference.

Eric Udelhoven’s five steps offer a clear way to improve real estate work: use helpful tools, respond quickly, understand client problems, simplify the process, and learn from every deal. These actions help professionals work smarter, build trust, and create better client experiences.